Saturday, November 10, 2007

Ertl - The #1 Farm Toy Producer



Overall Rank: #1
Types of Agricultural products sold: John Deere, Case IH, New Holland, AGCO in 1/64, 1/32, 1/16 scales. They also sell plastic farm play-sets with buildings, animals, houses, fences, and even miniature farmers.
Signature product: Although there are many to choose from I’d have to go with the precision line (Now key precision) because of the extreme detail for a relatively low price.
Availability and pricing: Essentially everywhere (online dealers, wall-mart, TSC, implement dealers, toy shows). Pricing is very low for the level of detail.
Positives: Great selection, low prices, high detail (some models).
Negatives: Made in China, Some models have factory defects.
My impression: The #1 ranking comes from the massive volume and selection Ertl produces annually at a price every age group can afford. Also they recently produced a 1/64th scale authentic line that is essentially a small precision tractor. Precision level detail in 1/64 earns you bonus points with me.

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